CA 204--Changing World of Electronic Media

 

Day-by-Day Outline 

 

Class

Date

Subject

Assignment

1

Wed. Sep. 09

Introduction to the Course

Connecting the Past to the Future

Syllabus

Hilmes-1 (1-15)

2

Fri. Sep. 11

Setting the Stage for Broadcasting

Hilmes-2 (16-33)

3

Mon. Sep. 14

The Beginning of Broadcast Media

Video--Segments from "Empire of the Air"

Hilmes-3 (34-57)

4

Wed. Sep. 16  

Radio Networks

Hilmes-4 (59-83)

  Thu. Sep. 17 Last Day to Drop Without “W”  

5

Fri. Sep. 18

Reaching a Mass Audience

Hilmes-5 (84-113)

6

Mon. Sep. 21

The Unique Iowa Experience

Video--"Opening A Whole New World"

Online Readings

Writing #1 Handout

7

Wed. Sep. 23

Visit to the Archives of Iowa Broadcasting

Online Readings

8

Fri. Sep. 25

Coming of Age During War

Hilmes-6 (114-143)

9

Mon. Sep. 28

Inventing a Format

Video--"Legends of Television: Late Night"

Online Readings

10

Wed. Sep. 30

Television Evolves

Hilmes-7 (144-175)

Writing #1 Due

11

Fri. Oct. 02

Television Becomes Dominant

Hilmes-8 (176-207)

12

Mon. Oct. 05

TV Networks at Their Peak

Hilmes-9 (208-242)

Writing #2 Handout

13

Wed. Oct. 07

New Competition for Television

Hilmes-10 (243-278)

14

Fri. Oct. 09

The Prototype Anchorman

Video Segments--"Biography: Walter Cronkite"

Online Readings

15

Mon. Oct. 12

Cable/Satellite & New Broadcast Networks

Hilmes-11 (279-324)

16

Wed. Oct. 14

Convergence: Breaking Down the Walls

Hilmes-12 (325-361)

Writing #2 Due

17

Fri. Oct. 16

The New Millennium       

Class Meets from 9:45 a.m. to 10:35 a.m.

Hilmes-13 (362-387)

Hilmes-14 (388-393)

  Mon. Oct. 19 Outfly Schedule Adjustment  
18 Wed. Oct. 21

Return to the Overview

Another Look at History

D/F Reports Submitted

D/U-1 (1-13)

D/U-2 (14-43)

19 Fri. Oct. 23

EXAMINATION #1

 

20

Mon. Oct. 26

Wired Broadcasting

The Technology We Use

D/U-3 (45-65)

D/U-4 (67-91)

Writing #3 Handout

21

Wed. Oct. 28

Contemporary EM News

Guest--Tiffany O'Donnell, KGAN-TV/CBS2

Last Day to Declare P/D/F

Online Readings

D/U-8 (175-195)

  Fri. Oct. 30 No Class--Fall Break  

22

Mon. Nov. 02

The Digital Revolution

The Industry Today

D/U-5 (93-113)

D/U-6 (115-141)

23

Wed. Nov. 04

Managing Stations

Guest--Julie Hein, KZIA-FM Z-102.9/KGYM-AM 1600 ESPN

Online Readings / Online Readings

D/U-6 (115-141)

Writing #3 Due

24

Fri. Nov. 06

Contemporary Radio

Guest--Aaron Santini, Q92.3 FM

Online Readings

D/U-7 (143-173)

25

Mon. Nov. 09

Surveys & Research

Guests--Pete Seyfer & Dr. Jim Bernstein, Frank N. Magid Associates

Online Readings

D/U-13 (305-329)

26

Wed. Nov. 11

Programming & Distribution

Last Day to Drop With "W"

D/U-7 (143-173)

Writing #4 Handout

27

Fri. Nov. 13

Electronic Media News

D/U-8 (175-195)

28 Fri. Nov. 16 No Class--Communication Arts Visit Day  
29 Wed. Nov. 18 Who is Out There? D/U-9 (197-217)

30

Fri. Nov. 20

Responding to Crises

Video Compilation

Writing #4 Due
31

Mon. Nov. 23 

Contemporary PR in EM

Guest--TBA, Mudd Advertising

Online Readings

D/U-10 (219-243)

32

Wed. Nov. 25

Advertising & Promotions

Class Meets from 9:45 a.m. to 10:35 a.m.

D/U-10 (219-243)

  Fri. Nov. 27 No Class--Thanksgiving Break  

33

Mon. Nov. 30

Broadcasting & Community Service

Video--"A Legacy of Trust"

Neymeyer Book

Writing #5 Handout

34

Wed. Dec. 02

Legal Issues

D/U-11 (245-277)

35 Fri. Dec. 04

Ethics in EM & Business

D/U-12 (279-303)

36

Mon. Dec. 07

Measuring Our Impact

D/U-13 (305-329)

Writing #5 Due

37

Wed. Dec. 09

Non-Commercial Outlets

D/U-14 (336-361)

38

Fri. Dec. 11

Media in the World

Final Comments/Course Evaluations

D/U-15 (363-384)

 

Tue. Dec. 15

EXAMINATION #2 – 8:00 a.m. to 10:00 a.m.